"Indoi celebrates a legacy of the women who have come before us"
My love for textiles and fashion started at a very young age. I unassumingly fell into the world of high street fashion where I fiercely learnt, observed and absorbed until I began to question my role in the industry and in this world.
Through a desire to connect with my heritage, my craft and the planet again, on IWD 2019 I launched Indoi. Working in close collaboration with my aunt Maheen Khan, a master of her craft in embroidery and pattern cutting, she has, alongside my mother, always been one of my biggest inspirations.
We are of Iranian Bangladeshi descent, with heritage in Burma, India and Pakistan and are preceded by a line of extremely strong-willed women who have broken boundaries, showed immense strength and escaped their traditional paths for want of something else. Something different. Something exciting.
Kindred spirits in family and fashion, Maheen and I share a vision for Indoi which is inspired by the cultures, stories and precious relationships that we share.