we are INDOI

A story of a people, a culture, a craft.

Our House

An ancient name given to the people of the Indus Valley, Indoi celebrates the rich heritage of this region, steeped in artisan tradition and exquisite craftsmanship for millennia.

Our garments tell the story of this people, their legacy, and a family of Indoi women, whose strength, grace and individuality set them apart. Each item is of exceptional quality, inspired by these women and crafted with the utmost care, so that you might share their story.

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Our Craft

Our master craftsmen create each unique piece using ancient techniques from the Indus Valley. Their individual passion, skill and expert attention to detail shine through in their work – from the exquisite cut of the cloth to the intricate hand-embroidered finish.

Indoi is an expression of these local artisans, their traditional craft and a rich cultural heritage that we strive to celebrate and preserve in each of our designs.

We honour these artisans with a makers mark on each individual garment made by their very hands. 

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Makers Mark Indoi

Our Process

At Indoi we believe in a transparent process. 

Each of our garments has been carefully considered from start to finish. From the initial design to the sourcing, sampling, production and distribution of every item. We try to honour and preserve traditional techniques whilst supporting local craftsmen, communities and businesses, particularly in Pakistan.

With the textile at the heart of each collection, we design each style based on properties of the cloth and its traditional craftsmanship. Many of our textiles are carefully hand woven  and hand embroidered and so take longer to produce.

This, coupled with the problem of over production contributing to our planet´s waste, we produce very limited stock per style. Instead we offer a "Made to Order" service for styles which we do not stock.  

Email us if you cannot find your size in stock.

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Behind the brand

Our founder Mallika tells the story of Indoi.

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