Responsible Human Clothing

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Makers Mark Indoi

A story of a people, a culture, a craft.

We create timeless, versatile pieces for all seasons, for all women.

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Each piece in this capsule collection embodies ISHKAR and INDOI's shared commitment to fine craftsmanship.


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Another Life

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Nadia Trouser | Black Joon

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Anya Bra Top | Black Joon

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Anya Bra Top | Cream Joon

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Zahra Slip Dress | Cream Joon Print


Our Process

At Indoi we believe in a transparent process. 

Each of our garments has been carefully considered from start to finish. From the initial design to the sourcing, sampling, production and distribution of every item. We try to honour and preserve traditional techniques whilst supporting local craftsmen, communities and businesses, particularly in Pakistan.

With the textile at the heart of each collection, we design each style based on properties of the cloth and its traditional craftsmanship. Many of our textiles are carefully hand woven  and hand embroidered and so take longer to produce.

This, coupled with the problem of over production contributing to our planet´s waste, we produce very limited stock per style. Instead we offer a Pre Order service meaning we produce to demand and reduce waste.

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The Lissome

As an annual magazine and a digital platform curated by an international collective of writers, photographers, and stylists,The Lissome envisions holistic (fashion) futures – exploring gentler, wiser, and more meaningful ways of living, working and being through wonder, contemplation, and the transformative powers of beauty and joy.