An ancient name given to the people of the Indus Valley, Indoi celebrates the rich heritage of this region, steeped in artisan tradition and exquisite craftsmanship for millennia.
Our garments tell the story of this people, their legacy, and a family of Indoi women, whose strength, grace and individuality set them apart. Each item is of exceptional quality, inspired by these women and crafted with the utmost care, so that you might share their story.Learn More
At Indoi we believe in transparency.
Each of our garments has been carefully considered from start to finish. From the initial design to the sourcing, sampling, production and distribution of every item. We try to honour and preserve traditional techniques whilst supporting local craftsmen, communities and businesses, particularly in Pakistan.
With the textile at the heart of each collection, we design each style based on properties of the cloth. Many of our textiles are carefully hand woven and so take longer to produce.
This, coupled with the over production contribution to our planet´s waste, we produce limited stock per style.Shop
Our master craftsmen create each unique piece using ancient techniques from the Indus Valley. Their individual passion, skill and expert attention to detail shine through in their work – from the exquisite cut of the cloth to the intricate hand-embroidered finish.
Indoi is an expression of these local artisans, their traditional craft and a rich cultural heritage that we strive to celebrate and preserve in each of our designs.Learn More