Responsible Human Clothing

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Each piece in this capsule collection embodies ISHKAR and INDOI's shared commitment to fine craftsmanship.


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A story of a people, a culture, a craft.

We create timeless, versatile pieces for all seasons, for all women.

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Makers Mark Indoi

Our Process

At Indoi we believe in a transparent process. 

Each of our garments has been carefully considered from start to finish. From the initial design to the sourcing, sampling, production and distribution of every item. We try to honour and preserve traditional techniques whilst supporting local craftsmen, communities and businesses, particularly in Pakistan.

With the textile at the heart of each collection, we design each style based on properties of the cloth and its traditional craftsmanship. Many of our textiles are carefully hand woven  and hand embroidered and so take longer to produce.

This, coupled with the problem of over production contributing to our planet´s waste, we produce very limited stock per style. Instead we offer a "Made to Order" service for styles which we do not stock.  

Email us if you cannot find your size in stock.

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Made To Order

The Lissome

As an annual magazine and a digital platform curated by an international collective of writers, photographers, and stylists,The Lissome envisions holistic (fashion) futures – exploring gentler, wiser, and more meaningful ways of living, working and being through wonder, contemplation, and the transformative powers of beauty and joy.